I think the target audience for this advert is ABC1 women aged 35+ who are either married or in a relationship. This is because the woman in the advert is clearly in some sort of relationship with the man. Also she is in a very big house by the looks of it so clearly has a lot of money. She looks like she's in her late 30s and she is a representative of the people this advert is aimed for.
I think this advert is aimed at ABC1 adults aged between 27-50. This is because all the apps they were advertising were to save time and adults with jobs are very busy so it would make their life easier. Also the iPhone is quite expensive so they would need a job that pays well to get it so they're probably middle to upper class.
I don't think the iPhone is aimed at a particular gender but from this advert alone I would say it's aimed at men because it's a mans hand on the phone plus the voice over is a man.
I think the target audience for this advert is people who already like the mario series. This is the because at first with the coins dropping it gives excitement to the people who want this game.
People who already like the mario games are aged between 10-35 and are most likely male. I think the advert is mostly for these people but also it shows a lot of game play and because it's so colourful it could be attracting new people to play this game, which have the same demographic as the people already playing the game.
People who are going to buy this product though are ABC1 18+ because they are most likely going to have the job to buy this product.
