Specsavers Script

Mind Maps

Our Presentation

My Hard Sell Advert

BBC Questions

BBC Questionnaire 

1. What is the BBC?
2. Could you explain how the BBC is funded?
3. Do you think we should be paying for the BBC and why?
4. If you could change the BBC in anyway how would you change it?
5. Do you think the BBC has ever been un-bias and can you think of a case this has happened?
6. What do you benefit from having the BBC?
7. What is the best thing about the BBC?
8. Who owns the BBC?
9. How much time do you spend watching/listening to the BBC?
10. Some up your opinions of the BBC in a sentence 

Task 6 - Workbook

The ASA (advertising standard authority) regulates TV advertising in the UK

To make a complaint about an advert you can head over to asa.org.uk and click "industry" then "make a complaint", there are then instructions on the page to go about doing this. 

In the video it shows several people saying a word beginning with F but it is bleeped out and the mouth is censored, what they are actually saying is the word "famine" but it makes people assume it's the swear word.

The advert was banned because it had themes of swearing, yes they censored it out and it turns out the word they were using was famine but later on in the advert they are swearing which would not be appropriate to show during the adverts.

I don't think they were right to ban this advert because at first you think they are swearing but then when you find out they're not it all makes sense. I can understand why parents would find this advert offensive as they wouldn't want their children to hear someone swearing but they have bleeped it out. 

The advert is a for a good cause and it probably cost them a lot of money to make it and get the celebrities on so I think banning it is just a kick in the face for them because they're trying to do something good.

Swearing isn't offensive unless you're swearing at someone, which they weren't. And adverts should be banned in they're offensive and in this case it's not.

The advert is making a point about censoring famine and by banning the advert you are doing just that. By stopped these peoples voices being heard.

Task 5 - Workbook

I think the target audience for this advert is ABC1 women aged 35+ who are either married or in a relationship. This is because the woman in the advert is clearly in some sort of relationship with the man. Also she is in a very big house by the looks of it so clearly has a lot of money. She looks like she's in her late 30s and she is a representative of the people this advert is aimed for.




I think this advert is aimed at ABC1 adults aged between 27-50. This is because all the apps they were advertising were to save time and adults with jobs are very busy so it would make their life easier. Also the iPhone is quite expensive so they would need a job that pays well to get it so they're probably middle to upper class. 

I don't think the iPhone is aimed at a particular gender but from this advert alone I would say it's aimed at men because it's a mans hand on the phone plus the voice over is a man. 

I think the target audience for this advert is people who already like the mario series. This is the because at first with the coins dropping it gives excitement to the people who want this game.

People who already like the mario games are aged between 10-35 and are most likely male. I think the advert is mostly for these people but also it shows a lot of game play and because it's so colourful it could be attracting new people to play this game, which have the same demographic as the people already playing the game.

People who are going to buy this product though are ABC1 18+ because they are most likely going to have the job to buy this product.

Task 4 - Workbook

Special K

It used the word delicious a lot which is positive language, and it compares it to muesli. It also shows a woman (who is about the same as the target audience) who is confident and slim so it makes the viewer want to be like them, and therefore wanting to buy the product.

Its USP is that it's a medley so it's lots of different things like fruit and oats in one cereal. 




Walkers Extra Crunchy

Has a catchy song and has two famous people in the adverts. It also shows normal everyday people living their lives and again the people they are showing are the target audience, young people spending time with friends. So by showing them all sitting around eating these crisps it'll make young people want to buy the product when they're spending time with friends.

The USP is that the advert is self aware and is making a joke about the product, it's suppose to be for sharing but Gary Lineker doesn't want to share it.




Cillit Bang

He is shouting in a friendly manner which grabs the viewers attention straight away. It also shows the product in use and doing different jobs and in the advert it is working so people will want to buy a product that they think works. The house they are showing is brightly coloured and clean and lots of people would want their houses to look like that so they'll buy the product.

The USP is that he introduces himself which makes the advert seen less intimidating.

Task 3 - Workbook

Task 2 - Workbook

Type of Persuasive Technique

The Anecdote:

This advert shows a woman talking about how her teeth were sensitive but now they're not after using the toothpaste. It shows her name and she doesn't seem like an actor which makes it seem she's a real person telling a real story.

Adjectives:


In this advert they describe their product as "delicious" multiple times.

Repetition:


They repeat "extra crunchy" and "made for sharing", which makes the message really sink in to the viewers brains. The song tune is also in repeat.

Statistics:


This advert tells us 'facts' about the product and where it's from and talk about why it works but they don't give any scientific information and where they did the tests and if they even work or not.

Fact:



They tell us that the product can remove blocks from drains and we know it's true because we see it happening, in the small print is does say it takes longer than on camera but it still works non the less.

Task 1 - Workbook

1. Explain what TV advertising is

TV advertising is promoting something which persuades the viewer that they need to buy the product or change their way of life.

2. View three different contemporary TV adverts and list three key characteristics of them

• 30 - 90 seconds long
• All have a target audience
• Persuading us to do something