Mind Map

We were torn between the two ideas but in the end we decided to go with claymation as we felt it would be more suitable for the ident.

The idea is for different people made out of plastacine to be doing different things, like reading and taking photos. Then the camera will zoom out and we see that they're playing over the CWC logo.

I think this is perfect for the ident as you'll see the logo, it's short and is interesting to watch.