Title - Royal Wedding viral ad as 'William and Kate Middleton' party hard
In the video it shows the royal wedding and the royals dancing up the aisle in the abbey.
The target audience is young people (12-25), they may be bored by the news talking about the wedding all the time so when this advert appears and it is slightly taking the mick out of it they would enjoy that. Also the dancing will make them laugh. T Mobile is also generally aimed at young people. It's aimed at middle to working class people because I think upper class people probably like the royal family and would be offended by this advert.
The advert appears on youtube which you need the internet to access.
The purpose of the video is to make people laugh but also to advertise T mobile. T mobile have a jingle that they always use so if someone hears that noise they can instantly recognise that it's a T mobile advert.
The video is not that technical. It is filmed on one camera which isn't good quality and moves around a lot. But the sound is good quality. There isn't any editing it is all one take. This is to give the impression someone is filming it on their phone which makes the advert seem more real.
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