Title - Cadbury Eyebrows
Viral marketing is when an advert is created and they want it to spread through sharing it or word by mouth.
It is a cheap way to advertise and it is really affective but it is hard to make an advert go viral and if people clock that that is your aim they might get angry.
In the video it is two children having their photo taken and then they start moving their eyebrows to some music. At the end of the video it shows that it's an advert for cadburys.
The target audience is young people (8-16) because in the advert there are young people, but also because young people have to have their photos taken for school so they can relate to it. It's also aimed at middle to working class people as the product is not too expensive to buy and it is in most shops.
The video appears on youtube, but also on the television.
The purpose of this video is to entertain people but also to advertise their chocolate. Cadbury use the colour purple a lot so when people see purple it can remind them of cadbury. In the advert the girl is wearing purple so it's subconsciously reminding you of cadbury.
They use lots of different camera angles which makes it look quite professional but the quality isn't too great. Also they use special efforts to make their eyebrows move.
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